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Mahalo Mr. Solis

by Roxanne Darling on May 27, 2009

Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club, took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. I too am influenced by my friends and business colleagues, and [...]

Continue Reading 6 comments Activism, Social Media, Strategy

How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009

by Roxanne Darling on December 13, 2008

Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success.
Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing [...]

Continue Reading 11 comments Branding, Strategy

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