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The Social Way to Give & Get Satisfaction

by Roxanne Darling on July 5, 2008

GetSatisfaction.com was launched in September, 2007, and is really gaining traction these days, as Twitter is one of its most active clients.
What is it? It’s a new way that customers and companies can use public forums to solve problems. Companies can pro-actively use the site as their main location to address customer service issues, or [...]

Continue Reading 0 comments Social Media, Tech Tools

Everyone knows the airlines are hurting. What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines, or any airline really.
The Case [...]

Continue Reading 5 comments Branding, Strategy