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Social Media Events: New School or Old School?

by Roxanne Darling on October 28, 2009

Even though we have these amazing, 24/7 ubiquitous connections taking place on the social web, IRL (in real life) conferences are still booming. I think that many of us still long for those face to face connections, even more so now that our networks have blown way past the indications of Dunbar’s number. He he.
This [...]

Continue Reading 14 comments Activism, Aloha, Gossip 2.0

Case Study: Twitter + Two Weeks = $7000 Raised

by Roxanne Darling on February 13, 2009

Though many traditional businesses are still sitting on the sidelines studying how the “not new anymore” social web tools work, the people are taking it to the trees and creating events for social benefit. So I am delighted to present a brief case study for your consideration.
The latest of these is Twestival, a global event [...]

Continue Reading 5 comments Activism, Aloha, Social Media

Hawaii Business: Social Media Workshops for You

by Roxanne Darling on October 15, 2008

There is a short video interview with Charlene Li, the author of Groundswell and a former analyst at Forrester, conducted by Chris Heuer, at the end of this post. But first I would like to answer some of the questions I have been receiving about our upcoming events, Social Media Workshop Hawaii and Podcamp + [...]

Continue Reading 3 comments News, Social Media, Speaking, Strategy, Video

Using Social Media to Promote Your Event: Step 2

by Roxanne Darling on August 19, 2008

We are planning a Podcamp Hawaii here. We are also using it as a demonstration project for how to plan a conference using the fabulous (and mostly free) tools of social media. You can read the Step 1 post here.
Set up a Logo Shop to Sell T-Shirts

Since our event is free, we decided to let [...]

Continue Reading 8 comments HowTo

Tourism: Festivals are Powerful Economical Tools

by Roxanne Darling on May 14, 2008

Dan McConnell DDB Worldwide just spoke here at the Hawaii Tourism Authority Festivals and Events conference I am attending (and twittering and blogging too.)
“Upgrading your web site” is only about 10% of what the internet has to offer today. Yet many of our Hawaii web sites are still web 1.0, not 2.0. So that [...]

Continue Reading 0 comments Aloha, Strategy

HAF Members – Let’s Get the Jan 24 Party Started

by Roxanne Darling on January 2, 2008

I’ve been asked to speak at the Hawaii Advertising Federation annual “university” this coming January, 24, 2008. Since I want to evangelize about new media, I’ll be using our blog to start connecting with the members as well as asking for input from others of you who have opinions and recommendations.
For the members of [...]

Continue Reading 5 comments HowTo, News, Social Media, Speaking

Will I see you Honolulu colleagues at MegaComm tomorrow?

by Roxanne Darling on October 11, 2007

I am speaking at MegaComm 2007: Hawaii 5.0, the combined PRSA and IABC Annual meeting on Friday, Oct 12 in Honolulu, HI. I’ve re-produced the conference info for you here. I am going to try to find time to mention this case study from Robert French, among other things. Thanks to Steven E. Streight [...]

Continue Reading 3 comments Branding, News, Social Media, Speaking