Posts tagged as:

ford

How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009

by Roxanne Darling on December 13, 2008

Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Caveat: My father worked for Ford for 37 years, retiring as Vice President of [...]

Continue Reading 14 comments Branding, Strategy

Rent or Buy? How Does a Company Decide to Use New Media

by Roxanne Darling on January 23, 2008

I just tripped across the Custom Content Conference being held this March in New Orleans. It is targeted at brand managers and ad folks who may be considering creating their own serialized web content or new media/social media channels. I thought I’d mention a few of the companies who have already ventured in to this [...]

Continue Reading 1 comment Branding, Social Media, Strategy

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