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It’s Official: Bloggers Are Recognized by the FTC

by Roxanne Darling on October 6, 2009

As I have been discussing here in the past few months, the issue of payola, pay-per-post, freebies, and other incentives by marketers to entice blog coverage has come under review of the Federal Trade Commission. They have published new rules covering paid reviews and celebrity endorsements. The vote was 4-0 in favor. Keep in mind, [...]

Continue Reading 1 comment Money Matters, News, Social Media

Mahalo Mr. Solis

by Roxanne Darling on May 27, 2009

Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club, took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. I too am influenced by my friends and business colleagues, and [...]

Continue Reading 6 comments Activism, Social Media, Strategy