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Why Google Loves WordPress

by Roxanne Darling on September 20, 2009

Although my friend Lorelle snickers a little when people are drawn to blogging exclusively for the amazing SEO (“search engine optimization” benefits), there is no doubt that running your web site on a blog software platform can do wonders for your business’s ability to be found on Google searches.
I often get asked which blogging platform [...]

Continue Reading 27 comments Tech Tools

Mahalo Mr. Solis

by Roxanne Darling on May 27, 2009

Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club, took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. I too am influenced by my friends and business colleagues, and [...]

Continue Reading 6 comments Activism, Social Media, Strategy

Paid Bloggers Still Get Google Downgrades

by Roxanne Darling on May 19, 2009

I read today in Business Week that Google is getting increasingly sophisticated about tracking blog content that is somehow linked to compensation, alongside a discussion of pending rules from the Federal Trade Commission to cover paid product/service reviews in blog posts. 
A couple of years ago this really hit the fan with one of the first [...]

Continue Reading 9 comments Activism, Money Matters

I love thinking forward, and being an ENTJ, can imagine all sorts of possibilities that others not only do not see, but when presented with them, say, “Hogwash!” Nonetheless, I have for better and for worse been an early adopter, in the vanguard, ahead of my time (choose your phraseology) most of my life.
So [...]

Continue Reading 0 comments Money Matters, Social Media, Strategy

Use Google to Find Local Movie Listings

by Roxanne Darling on November 2, 2007

I used to be a fan of Fandango but Shane just told me about using Google to check listings.
It is so fast and easy. Go to google.com/movies and enter your zip code. Next up is a theatre and movie listing, starting with the venue closest to you, and moving out.
Displays show times, ratings, and [...]

Continue Reading 1 comment HowTo

I Wanna Be #1 on Google!

by Roxanne Darling on January 9, 2006

We hear this a lot. And it’s a worthy goal. But do you know what it really takes to get there? Here are some of the considerations for getting high rankings on Google.
Preliminary Note: You don’t have to go through Google to get places on the internet.
We’ve observed a lot of people go to Google, [...]

Continue Reading 0 comments HowTo

Google Buys Urchin

by Shane Robinson on March 31, 2005

Google announced late Monday afternoon (March 28th, 2005) that it had reached an agreement with Urchin to buy the web analytics company. We can’t wait to see what the power and deep pockets of Google have in store for our favorite web stats reporting software.
Here’s one of my favorite articles on the purchase.
Over the years, [...]

Continue Reading 0 comments Gossip 2.0