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Last week I collaborated with two of my Social Media Club colleagues, Philippe Tassin and Tara Coomans in a three-hour consultation with the very cool folks at Montgomery Motors. If you don’t know them, they are a sixty-plus year old, family-owned, and Hawaii-born and bred company that sells motorcycles and related cool gear. There are [...]
Continue Reading 0 comments Branding, News, Social Media, Video
As a direct result of the U.S. Navy’s outreach to bloggers here in Hawaii, I have been fortunate to both participate in some outstanding programs (like an overnight embark on the USS Nimitz) and also developed enormous respect for their adoption of social media (video interview) and their orderly and standardized approach. They are among [...]
I’ve been meaning to write more about the innovative travel blogger program I am doing with the Lānaʻi Visitors Bureau and have decided that it’s just gonna ship without being perfect! I started the conversation here with some advice for travel destinations. I am very grateful to my clients at the Maui and Lānaʻi Visitor [...]
I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence” Program. I will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want to share with [...]
Here are the notes from the networking event at the Hawaii Chapter of the Social Media Club: Build a Social Media Strategy. We mixed up our format to complement the venue, Ka Restaurant. We met in the intimate (read: packed!) lounge room for a brief presentation of the highlights of social media strategy. Presenters were [...]
I wanted to push the limits of the garden-variety talk on Social Media last week when I presented the keynote address at the Hawaii Social Media Summit. First let me thank Quincy Solano and team from Technology News Bytes and our own Social Media Club Hawaii for creating a high energy event! (You were awesome [...]
For the best science and insights in the business I frequently turn to my colleague Tom Webster, whose blog, BrandSavant, has been exploring social media metrics these days. Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one [...]
February 14, 2012: Travel & Tourism in Social Media PubCon Paradise
January 12 - February 9 , 2011: Five Week Course: Social Media for Writers and Artists (private)
December 14, 2011: Social Media for NonProfit Directors Junior Achievement of Hawaii Board Presentation
October 19, 2011: Is There Snake Oil in Your Social Media at Hawaii Social Media Summit (Use code SMCHI to save $20!)
October 6, 2011: Managing Your Time, Attention, & Personas at Tweetea & Social Media Club Detroit
September 29, 2011: Using The Social Media Game to Develop a Social Media Strategy Maui SMUG
August 25, 2011: Social Media for Nonprofit Directors for the Weinberg Fellows (Private event)
June 22, 2011: Social Media Marketing at Hawaii Business Magazine Lunch & Learn
April 14, 2011: A Conversation about Social Media Influence at the Hawaii Social Media Seminar by Tech News Bytes
March 28, 2011: Non-Techie Guide to Social Media at Hawaiian Telcom University
March 8, 2011: Quick Bites on Marketing, Customer Service, Employees, and Social Media at Servco Pacific Annual Management Conference
October 5, 2010: Keynote on Social Media and Breakout Session on Internet Video at the Technology & Internet Expo
September 28, 2010: Social Media Trends and Insights at the Better Business Bureau National Assembly
September 15, 2010: Moving to digital and knowledge based economies - supporting zero emissions initiatives Zero Emissions World Congress
August 26, 2010: Marketing with Twitter and Facebook at Hawaii Transportation Association Annual Leadership Conference
August 18, 2010: How to effectively use video & livestreaming at PRSA of Hawaii
August 7, 2010: Strategic Implications of Social Networks for NonProfit Organizations for the Weinberg Fellows (private)
June 27 - August 29, 2010: Spiritual Awakening Book Club In the Transition - Practical Spirituality
June 3, 2010: Strategic Implications of Social Networks - Even If You Are Not Participating! at the Rotary Club of Honolulu Sunset
May 28-30, 2010: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the Nā Hōkū O Hawaiʻi Music Festival
May 22, 2010: Using Social Networks for Personal and Business Promotion, annual conference of the Hawaii Court Reporters and Captioners Association
May 13, 2010: Introduction to Twitter & Facebook Strategies for NonProfits, presented to the Weinberg Fellows on Maui and supported by the Aloha United Way
April 30, 2010: Using Online Video as a Business Communication & Marketing Tool at the Next Level Hawaii Conference
April 1, 2010: Social Media Marketing in Tourism for the Maui Visitors Bureau Destination Partners
You can follow and connect with Roxanne on Google+, Twitter, LinkedIn, Flickr, The Reef, Facebook, Upcoming, and most every day at the beach on Beach Walks with Rox.
You can follow and connect with Shane on Google+, Twitter, LinkedIn, Flickr, The Reef, Viddler, Facebook, Upcoming, and at his neglected blog.
