Bare Feet Studios Final Three for Best Social Media Campaign

Pacific Edge Magazine Awards announcement

We are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. As founder of the Hawaii chapter of the Social Media Club (SMCHI), I am giddy happy that four of our members are finalists in the overall awards. Also in the … [Read more...]

Bare Feet Studios on the Web

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Our company was started in 1996 by Shane Robinson and a previous partner. In 2000 the partnership dissolved and Roxanne Darling joined Shane to rebrand the entreprise as Bare Feet Studios. At that time we had the hardest time with a new name as - don't laugh! - all of the good web addresses were … [Read more...]

Video Testimonial from Montgomery Motors

Last week I collaborated with two of my Social Media Club colleagues, Philippe Tassin and Tara Coomans in a three-hour consultation with the very cool folks at Montgomery Motors. If you don't know them, they are a sixty-plus year old, family-owned, and Hawaii-born and bred company that sells … [Read more...]

Case Study: US Navy in Hawaii Uses Social Media During #hitsunami

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As a direct result of the U.S. Navy's outreach to bloggers here in Hawaii, I have been fortunate to both participate in some outstanding programs (like an overnight embark on the USS Nimitz) and also developed enormous respect for their adoption of social media (video interview) and their orderly … [Read more...]

New Media Artist-in-Residence Program for Lanai

fields at koele by shannon lane

I've been meaning to write more about the innovative travel blogger program I am doing with the Lānaʻi Visitors Bureau and have decided that it's just gonna ship without being perfect! I started the conversation here with some advice for travel destinations. I am very grateful to my clients at … [Read more...]

For Travel Destinations: Working Well with Bloggers

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I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a "New Media Artist-in-Residence" Program. I will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want … [Read more...]

Build a Social Media Strategy at SMCHI

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Here are the notes from the networking event at the Hawaii Chapter of the Social Media Club: Build a Social Media Strategy. We mixed up our format to complement the venue, Ka Restaurant. We met in the intimate (read: packed!) lounge room for a brief presentation of the highlights of social media … [Read more...]