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Video Testimonial from Montgomery Motors

by Roxanne Darling on August 16, 2011

Last week I collaborated with two of my Social Media Club colleagues, Philippe Tassin and Tara Coomans in a three-hour consultation with the very cool folks at Montgomery Motors. If you don’t know them, they are a sixty-plus year old, family-owned, and Hawaii-born and bred company that sells motorcycles and related cool gear. There are [...]

Continue Reading 0 comments Branding, News, Social Media, Video

As a direct result of the U.S. Navy’s outreach to bloggers here in Hawaii, I have been fortunate to both participate in some outstanding programs (like an overnight embark on the USS Nimitz) and also developed enormous respect for their adoption of social media (video interview) and their orderly and standardized approach. They are among [...]

Continue Reading 24 comments News, Social Media, Strategy

New Media Artist-in-Residence Program for Lanai

by Roxanne Darling on February 10, 2011

Island of Lanai by Shannon Hurst Lane of the Traveling Mamas

I’ve been meaning to write more about the innovative travel blogger program I am doing with the Lānaʻi Visitors Bureau and have decided that it’s just gonna ship without being perfect! I started the conversation here with some advice for travel destinations. I am very grateful to my clients at the Maui and Lānaʻi Visitor [...]

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For Travel Destinations: Working Well with Bloggers

by Roxanne Darling on January 5, 2011

I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence” Program. I will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want to share with [...]

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Build a Social Media Strategy at SMCHI

by Roxanne Darling on November 11, 2010

the crowd at social media hawaii november, 2010

Here are the notes from the networking event at the Hawaii Chapter of the Social Media Club: Build a Social Media Strategy. We mixed up our format to complement the venue, Ka Restaurant. We met in the intimate (read: packed!) lounge room for a brief presentation of the highlights of social media strategy. Presenters were [...]

Continue Reading 4 comments HowTo, Social Media, Speaking

Keynote: The Social Web Is More Than Tweets the Eye

by Roxanne Darling on October 11, 2010

I wanted to push the limits of the garden-variety talk on Social Media last week when I presented the keynote address at the Hawaii Social Media Summit. First let me thank Quincy Solano and team from Technology News Bytes and our own Social Media Club Hawaii for creating a high energy event! (You were awesome [...]

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Social Media Measurement and the Stages of Change

by Roxanne Darling on September 30, 2010

For the best science and insights in the business I frequently turn to my colleague Tom Webster, whose blog, BrandSavant, has been exploring social media metrics these days. Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one [...]

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