Social Media Measurement and the Stages of Change

brand-savant-logo

For the best science and insights in the business I frequently turn to my colleague Tom Webster, whose blog, BrandSavant, has been exploring social media metrics these days. Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my … [Read more...]

Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media

km-lehua.JPG

This week is the first ever Nā Hōkū Festival, a celebration of the arts and culture of Hawaiʻi. I am fortunate to be a guest speaker at their conference event, which features three days of educational and inspirational sessions covering every aspect of being a Hawaiian musician. … [Read more...]

How to Promote Yourself Using Social Media for HCRCA

rox-hcrca

This presentation was for the Hawaii Court Reporters and Captioners Association. These are the fine folks who work in the courtroom transcribing the proceedings, in lawyer offices taking depositions, and providing captioning for the hearing-impaired. Where would be without them?! Here is a … [Read more...]

Maui Visitors Bureau Explains How to Manage Risk and Social Media

bfs-mvb-100518-80

I interviewed Charlene Kauhane (of Kauhane Inc.) and Keliʻi Brown of the Maui Visitors Bureau over at the Ulupalakua Ranch on Maui. I had been hired to create, staff, and execute a Social Media Campaign for the Bureau, all in the span of less than six weeks. There are many discussion points in … [Read more...]

Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook Privacy

rox-live-100506

Here is the next installment in my web cam conversations with you. I am experimenting with the new uStream Producer "desktop application." It allows me to record and live stream at the same time, while mixing in graphics, etc. You'll see a small attempt at that at the end. Over time you will see … [Read more...]

Online Video For Business: Strut Your Stuff

strut-your-stuff

Let's discuss the data, technology, and humanity trends that make online video so powerful for business. This presentation was given at the Next Level Social Media Hawaii Conference in Honolulu, Hawaii on April 30, 2010. View the entire presentation here. Here are the other speakers: Organized by … [Read more...]

Pledge Your Weight Loss, Feed Others

pound-large

Polly Kauahi, Development Director of the Hawaii Food Bank, has been a regular at our free Social Media Club Hawaii meetings for the past several months. She has taken social media by the horns! Polly created a community fundraising event that all of us can support with very little effort while … [Read more...]