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Confused? Consider Rox’s 180 Rule

by Roxanne Darling on December 3, 2009

When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.” It is very simple, though not always comfortable to implement. As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even [...]

Continue Reading 5 comments Branding, Money Matters, Strategy

Social Web Bootcamp – Time to Get in the Game

by Roxanne Darling on October 26, 2009

Does it feel like 1999 all over again?
Remember when you didn’t think you needed a web site because you had a brochure?
Confused by all the hype surrounding blogs, Twitter, YouTube, and Facebook?
Then Social Web Bootcamp is for you. It’s a one day program that takes you from the 30,000’ view of how [...]

Continue Reading 3 comments News, Social Media, Speaking

Is it easy to tell if you are a scammer or straight-shooter?

by Roxanne Darling on October 7, 2009

The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Last night at a tweetup here in Honolulu, I met Larry Heim, CEO of HonBlue. This was a Tweetup Treat, as Larry and I do not normally travel in the [...]

Continue Reading 8 comments Activism, Branding, HowTo, Social Media

We have the antidote to yesterday’s post on how to learn what you don’t know!
We are launching a new business that is all about training. We’ve helped out clients be incredibly successful on the web over the past 14 years, and we want to share this knowledge with others. We also want to do it [...]

Continue Reading 0 comments HowTo, News, Social Media

Hawaii Restaurant Association Links and Resources

by Roxanne Darling on June 22, 2009

The Hawaii Restaurant Association is holding a 90-minute seminar today (at 9 am and repeated at 2 pm) on “Social Networks: What it’s all about” to help its members and other businesses here in Honolulu understand about Twitter, Facebook, and other social networks. I will be speaking, along with Mark Johnson of logicspin and menumill. [...]

Continue Reading 1 comment News, Speaking

Managing & Maximizing Your Online Identity

by Roxanne Darling on November 25, 2008

I will be discussing this topic in a free, online webinar November 25, 2008 at 11 am EST/ 6 am HST. I hope you will join me! Mahalo and thank you to BrightTALK for inviting me to present on this topic. Here is the direct link to the Conversational Marketing Summit.
Topics Covered:

What is your online [...]

Continue Reading 0 comments HowTo

BizNet on Podcamp: How to Do a Skype Interview

by Roxanne Darling on October 4, 2008

I was interviewed at 7 am this morning by Shauna Nicholson of BizNet Internet Solutions. You can watch the interview below to learn more about Podcamp Hawaii. Shauna knows her stuff and this process illustrates a number of great examples (and a few opportunities for improvement) for conducting successful interviews using the social web, [...]

Continue Reading 6 comments HowTo, News, Social Media