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HVCB

GoHawaii’s New Campaign Makes Me Frown, Not Smile

by Roxanne Darling on March 1, 2009

I recently read in the Pacific Business News about the HVCB (Hawaii Convention & Visitors Bureau) Hawaii: A Thousand Reasons to Smile Campaign. It’s targeted at residents of San Francisco, who are frequent visitors here. I support the idea of reaching out to San Francisco residents – I have many friends there including Chris Heuer, [...]

Continue Reading 20 comments HowTo, Social Media, Strategy

Free Idea: Podcaster-in-Residence Saves Hawaii Tourism?

by Roxanne Darling on July 25, 2008

I have always loved the concept of artist-in-residence or writer-in-residence, like our client Lannan supports. It is an altruistic gesture in most cases, a generous soul or organization that supports a creative person in finding her/his muse, or voice. Alas I am a Capricorn and many roads lead back to business in my mind. I [...]

Continue Reading 3 comments Social Media, Strategy