by Roxanne Darling on January 30, 2009
My friends at IABC Hawaii want to recognize communication works or art and skill. I am reposting their announcement verbatim.
Hawaii marketing and communications professionals are invited to submit their best works of 2008 for IABC Hawaii’s Ilima Awards.
Winners will be announced at the IABC Hawaii Ilima Awards ceremony.
Date: Thursday, May 7, 2009
Location: Ala Moana Hotel
Marketing [...]
by Roxanne Darling on February 10, 2008
Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web [...]
by Roxanne Darling on October 11, 2007
I am speaking at MegaComm 2007: Hawaii 5.0, the combined PRSA and IABC Annual meeting on Friday, Oct 12 in Honolulu, HI. I’ve re-produced the conference info for you here.
I am going to try to find time to mention this case study from Robert French, among other things. Thanks to Steven E. Streight [...]