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As I have been discussing here in the past few months, the issue of payola, pay-per-post, freebies, and other incentives by marketers to entice blog coverage has come under review of the Federal Trade Commission. They have published new rules covering paid reviews and celebrity endorsements. The vote was 4-0 in favor. Keep in mind, [...]
Continue Reading 7 comments Money Matters, News, Social Media
Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club, took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. I too am influenced by my friends and business colleagues, and [...]
Continue Reading 6 comments Activism, Social Media, Strategy
I recently read in the Pacific Business News about the HVCB (Hawaii Convention & Visitors Bureau) Hawaii: A Thousand Reasons to Smile Campaign. It’s targeted at residents of San Francisco, who are frequent visitors here. I support the idea of reaching out to San Francisco residents – I have many friends there including Chris Heuer, [...]
April 30: Using Online Video as a Business Communication & Marketing Tool at the Next Level Hawaii Conference
May 13: Introduction to Twitter & Facebook Strategies for NonProfits, presented to the Weinberg Fellows on Maui and supported by the Aloha United Way
May 22: Using Social Networks for Personal and Business Promotion, annual conference of the Hawaii Court Reporters and Captioners Association
May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the Nā Hōkū O Hawaiʻi Music Festival
June 3: Strategic Implications of Social Networks - Even If You Are Not Participating! at the Rotary Club of Honolulu Sunset
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