Home >

Posts tagged as:

innovation

Desert Leader, photo by Hamed Saber on Flickr

Brain Crack, Innovation, Leadership

by Roxanne Darling on June 9, 2010

Forget the 30,000’ view of the marketplace, I am going into space for some cosmic observations. I invite you to debate a few of these ideas – one person’s perspective is never enough to really get a complete sense of things! What is Brain Crack?As far as I know Ze Frank coined this term on [...]

Continue Reading 9 comments Activism, Social Media, Strategy

Everyone knows the airlines are hurting. What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines, or any airline really. The [...]

Continue Reading 6 comments Branding, Strategy