Increasingly, as a digital native, citizen of the internet, geek girl – call me what you wish – I find myself more and more discerning about how, when, and with whom I use the phone. It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly [...]
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interruption marketing
One of the little things in life that media consumers love to complain about and advertisers love to insist on, is adding pre-roll ads before showing the main content. So for example you go to a web site to watch a news clip, but first, you have to sit through an ad. You cannot fast-forward [...]
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