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Summary of New Media Artist-in-Residence Program

by Roxanne Darling on January 1, 2012

It is the last day of 2011 and I want to add an exclamation point of gratitude on each of my blogs – most of which suffer from neglect from me. It was my friend and Maui blogger Liza Pierce’s idea: let’s all write a blog post for January 1st! So, I’ve set this to [...]

Continue Reading 30 comments Aloha, News, Social Media, Video

The Social Cost of Unpaid Tweetup Teams

by Roxanne Darling on November 23, 2011

As the founder of the Social Media Club Hawaii chapter and a very active social media consultant here in Hawaii, I am often invited to attend events and receive services for free in exchange for social media buzz – aka tweeting, facebooking, photographing, and videoing about my experiences. Though I thoroughly enjoy myself when I [...]

Continue Reading 14 comments Social Media, Strategy

Employee of the Quarter by absoblogginlutely on Flickr

I am giving a talk today to a private company who is exploring the use of social media as an internal tool. I certainly want to recommend these books, first Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell, by Charline Li and Josh Bernoff, and also

Continue Reading 6 comments Social Media, Speaking

I interviewed Charlene Kauhane (of Kauhane Inc.) and Keliʻi Brown of the Maui Visitors Bureau over at the Ulupalakua Ranch on Maui. I had been hired to create, staff, and execute a Social Media Campaign for the Bureau, all in the span of less than six weeks. There are many discussion points in here:How speed [...]

Continue Reading 0 comments Social Media, Strategy, Video

Twitter ROI – Is it Too Popular?

by Roxanne Darling on May 18, 2009

This is not Pick on Twitter month – I am just posing some questions to get the attention of those who see things for what they are, not how they should be. I’ve been thinking a lot about the effects of Twitter’s popularity and just did a phone  interview with Janice Magin of the Pacific [...]

Continue Reading 4 comments Social Media, Strategy

Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter [...]

Continue Reading 7 comments Branding, HowTo, Podcasts, Social Media, Video

And do it all in less than 2 months. “Whaaat?” you say. That’s right. This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human [...]

Continue Reading 4 comments Activism, Branding, HowTo, Money Matters