Marketing | Bare Feet Blog

Free Advice: What WOMF Can Learn From WOMMA

December 29, 2008 By Roxanne Darling 8 Comments

This post is a promised follow-up to my recent post Why are Advertisers Embarrassed by Advertising?. Recently KGMB9 implemented the WOMF service. To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. I actually think it has the potential to … [Read more...]

Filed Under: HowTo, Social Media Tagged With: business practices, ethics, KGMB9, marketing, Social Media, Strategy, transparency, womf, womma, word-of-mouth

Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays

July 1, 2008 By Roxanne Darling 6 Comments

Everyone knows the "airlines are hurting":http://online.wsj.com/article/SB121494566858520581.html?mod=googlenews_wsj. What I don't understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. … [Read more...]

Filed Under: Branding, Strategy Tagged With: big business, cancellation, change, customer service, data mining, delay, innovation, kiosk, marketing, patrick byers, red carpet club, target audience, travel, twitter, united, what not to do

Don’t Get It? Don’t Worry!

May 20, 2008 By Roxanne Darling 13 Comments

I came across this article in AdWeek on "Coca-Cola Hunts for Social-Net Formula: The company's online marketing highs and lows show an old brand learning new tricks":http://www.adweek.com/aw/content_display/our-products/in-print/digital/e3iac100babad132e4d5267adba9a8f04c7. On the one hand, they have … [Read more...]

Filed Under: Social Media, Strategy Tagged With: advertising, barefeetstudios, Branding, brands, coca cola, coke, internet, marketing, misfires, new media, patricia martin, roxanne darling, Social Media, Strategy, transparency, twitter

Tourism: Festivals are Powerful Economical Tools

May 14, 2008 By Roxanne Darling Leave a Comment

Dan McConnell "DDB Worldwide":http://www.ddbseattle.com just spoke here at the "Hawaii Tourism Authority Festivals and Events conference":http://www.htafestivalsandevents.com/ I am attending (and "twittering":http://www.twitter.com/roxannedarling and blogging too.) "Upgrading your web site" is … [Read more...]