by Roxanne Darling on January 1, 2012
It is the last day of 2011 and I want to add an exclamation point of gratitude on each of my blogs – most of which suffer from neglect from me. It was my friend and Maui blogger Liza Pierce’s idea: let’s all write a blog post for January 1st! So, I’ve set this to [...]
by Roxanne Darling on March 8, 2011
I am giving a talk today to a private company who is exploring the use of social media as an internal tool. I certainly want to recommend these books, first Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell, by Charline Li and Josh Bernoff, and also
by Roxanne Darling on September 30, 2010
For the best science and insights in the business I frequently turn to my colleague Tom Webster, whose blog, BrandSavant, has been exploring social media metrics these days. Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one [...]
by Roxanne Darling on March 1, 2009
I recently read in the Pacific Business News about the HVCB (Hawaii Convention & Visitors Bureau) Hawaii: A Thousand Reasons to Smile Campaign. It’s targeted at residents of San Francisco, who are frequent visitors here. I support the idea of reaching out to San Francisco residents – I have many friends there including Chris Heuer, [...]
by Roxanne Darling on May 21, 2008
We are currently in negotiations with a very large global company, inside of which are a very few brave souls trying to bring new media and new thinking into a well-established, well-rated company that moves at a molasses pace like most corporate behemoths. The product in play is online video. My ears and eyes are [...]
by Shane Robinson on November 10, 2005
Here in the Santa Fe office (we’re in The Lofts) we switched from DSL to cable modems a couple of years ago. When we built the space in 2000 there weren’t a lot of options in terms of cable versus DSL. So we had to go with a satellite on the roof for TV and [...]