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Summary of New Media Artist-in-Residence Program

by Roxanne Darling on January 1, 2012

It is the last day of 2011 and I want to add an exclamation point of gratitude on each of my blogs – most of which suffer from neglect from me. It was my friend and Maui blogger Liza Pierce’s idea: let’s all write a blog post for January 1st! So, I’ve set this to [...]

Continue Reading 30 comments Aloha, News, Social Media, Video

Employee of the Quarter by absoblogginlutely on Flickr

I am giving a talk today to a private company who is exploring the use of social media as an internal tool. I certainly want to recommend these books, first Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell, by Charline Li and Josh Bernoff, and also

Continue Reading 6 comments Social Media, Speaking

Social Media Measurement and the Stages of Change

by Roxanne Darling on September 30, 2010

For the best science and insights in the business I frequently turn to my colleague Tom Webster, whose blog, BrandSavant, has been exploring social media metrics these days. Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one [...]

Continue Reading 0 comments News, Social Media, Strategy

GoHawaii’s New Campaign Makes Me Frown, Not Smile

by Roxanne Darling on March 1, 2009

I recently read in the Pacific Business News about the HVCB (Hawaii Convention & Visitors Bureau) Hawaii: A Thousand Reasons to Smile Campaign. It’s targeted at residents of San Francisco, who are frequent visitors here. I support the idea of reaching out to San Francisco residents – I have many friends there including Chris Heuer, [...]

Continue Reading 20 comments HowTo, Social Media, Strategy

Online Video: Can it save advertising?

by Roxanne Darling on May 21, 2008

We are currently in negotiations with a very large global company, inside of which are a very few brave souls trying to bring new media and new thinking into a well-established, well-rated company that moves at a molasses pace like most corporate behemoths. The product in play is online video. My ears and eyes are [...]

Continue Reading 6 comments Money Matters, Social Media

Connection Speed: Are You Getting What You Pay For?

by Shane Robinson on November 10, 2005

Here in the Santa Fe office (we’re in The Lofts) we switched from DSL to cable modems a couple of years ago. When we built the space in 2000 there weren’t a lot of options in terms of cable versus DSL. So we had to go with a satellite on the roof for TV and [...]

Continue Reading 0 comments Tech Tools