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Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter [...]

Continue Reading 7 comments Branding, HowTo, Podcasts, Social Media, Video

GoHawaii’s New Campaign Makes Me Frown, Not Smile

by Roxanne Darling on March 1, 2009

I recently read in the Pacific Business News about the HVCB (Hawaii Convention & Visitors Bureau) Hawaii: A Thousand Reasons to Smile Campaign. It’s targeted at residents of San Francisco, who are frequent visitors here. I support the idea of reaching out to San Francisco residents – I have many friends there including Chris Heuer, [...]

Continue Reading 20 comments HowTo, Social Media, Strategy

HAF Members – Let’s Get the Jan 24 Party Started

by Roxanne Darling on January 2, 2008

I’ve been asked to speak at the Hawaii Advertising Federation annual “university” this coming January, 24, 2008. Since I want to evangelize about new media, I’ll be using our blog to start connecting with the members as well as asking for input from others of you who have opinions and recommendations. For the members of [...]

Continue Reading 5 comments HowTo, News, Social Media, Speaking