New Media | Bare Feet Blog

Are You Addicted to Big Numbers?

April 18, 2008 By Roxanne Darling 2 Comments

I love math. It has an uncanny way of teasing apart the truth, but alas, it can also just as easily be used selectively to manipulate or create false impressions. And if we get addicted to a certain type of math - tracking eyeballs and households for example - then we can be inadvertently wasting … [Read more...]

Filed Under: Strategy Tagged With: adm, adtech, adtechsf, barefeetstudios, beachwalks, iphone, mightyj, msm, new media, podcast, roxannedarling, vidcast, wsj

HAF Members – Let’s Get the Jan 24 Party Started

January 2, 2008 By Roxanne Darling 5 Comments

I've been asked to speak at the Hawaii Advertising Federation annual "university" this coming January, 24, 2008. Since I want to evangelize about new media, I'll be using our blog to start connecting with the members as well as asking for input from others of you who have opinions and … [Read more...]

Filed Under: HowTo, News, Social Media, Speaking Tagged With: , advertising, commerce, communication, events, network, new media, web2.0

Why the new Facebook “Endorse” Model Works for Me

November 6, 2007 By Roxanne Darling 3 Comments

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Today "Facebook":http://www.facebook.com announced that it will "allow companies to create profiles":http://www.nytimes.com/2007/11/06/business/06cnd-facebook.html?ex=1352005200&en=65befaeb315da7ec&ei=5088&partner=rssnyt&emc=rss inside the social networking web site. Individual users can then … [Read more...]

Filed Under: Branding, News, Strategy Tagged With: advertising, barefeetstudios, commerce, facebook, long tail, new media, pnme, podcast, roxannedarling

Will I see you Honolulu colleagues at MegaComm tomorrow?

October 11, 2007 By Roxanne Darling 3 Comments

I am speaking at MegaComm 2007: Hawaii 5.0, the combined PRSA and IABC Annual meeting on Friday, Oct 12 in Honolulu, HI. I've re-produced the conference info for you here. I am going to try to find time to mention this case study from Robert French, among other things. Thanks to Steven E. … [Read more...]

Filed Under: Branding, News, Social Media, Speaking Tagged With: barefeetstudios, business, communications, events, Honolulu, IABC, new media, PRSA, roxannedarling, Speaking

Links from Rox’s Talk at PNME

September 29, 2007 By Roxanne Darling Leave a Comment

"Here's the link to my talk at PNME":http://www.newmediaexpo.com/incoming.php?linkid=1756 I am giving an overview of the many things to consider for business video podcasting - from technology to audience interaction. Hope you'll join me in Ballroom A - and there will be a DVD for sale … [Read more...]