We stop for a few moments today to acknowledge the long, disciplined journey taken by our new president, Barack Hussein Obama and to open our hearts and minds to the possibilities that exist when we are more curious than critical and when we stand on our own two feet without unnecessary fear.
May we embrace the [...]
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Yes We Can
by Roxanne Darling on January 20, 2009
Clinton & Obama: A lesson of losing control of your brand
by Roxanne Darling on February 10, 2008
Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web [...]
Continue Reading 8 comments Activism, Branding, Social Media
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