In case your business is suffering from Missouri (“Show Me”) syndrome, here’s yet another example of why you build your social networks online when times are easy, when times are good. There is no price that can be put on being ready with a track record, the experience on how to implement, and an established [...]
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The Quiet Unsung Opportunities of Building Your Social Media Platforms
by Roxanne Darling on May 4, 2011
Yes We Can
by Roxanne Darling on January 20, 2009
We stop for a few moments today to acknowledge the long, disciplined journey taken by our new president, Barack Hussein Obama and to open our hearts and minds to the possibilities that exist when we are more curious than critical and when we stand on our own two feet without unnecessary fear. May we embrace [...]
Clinton & Obama: A lesson of losing control of your brand
by Roxanne Darling on February 10, 2008
Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web 2.0” [...]
Continue Reading 8 comments Activism, Branding, Social Media


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