by Roxanne Darling on June 1, 2009
I sometimes chide my business audiences when I am speaking from the podium with this question:
“Now, why don’t you have your own internet TV show/channel?” When you consider that only a few years ago it was impossible for anyone except the big media outlets to broadcast video content, and now you and I can do [...]
by Roxanne Darling on December 20, 2008
Once again the amazing Todd Cochrane of Geek News Central is conducting a 24 Hour Podcast Marathon to raise donations for Disabled Veterans. Once again I am going to be a guest on the show, and as I’ll be arriving at Todd’s 23rd hour, I am working on some outlandish things to say to make [...]
by Roxanne Darling on May 1, 2008
I just love it when the data weighs in to support something I have witnessed anecdotally and intuitively known long before research could prove it. Podcasting does the heavy lifting of finding niche audiences and capturing their attention in a way that is otherwise unattainable to marketers. Be sure to read all the way down [...]
by Roxanne Darling on April 18, 2008
I love math. It has an uncanny way of teasing apart the truth, but alas, it can also just as easily be used selectively to manipulate or create false impressions. And if we get addicted to a certain type of math – tracking eyeballs and households for example – then we can be inadvertently wasting [...]
by Roxanne Darling on April 3, 2008
From this recent post over at Web Video Report 080327, it’s clear to see that having targeted audiences and offering downloadable media both command higher rates than general audience and embedded media – a direct reflection of their higher value to both consumers of the content as well as to show sponsors.
Most of these companies [...]
by Roxanne Darling on January 12, 2008
Here is my talk at Unconferenz 2008 in Honolulu on Jan 12, 2008. I am using the social networking site for slide shows, SlideShare.net. It does not play the embedded video — for that you’ll want to be live! UPDATE: Ryan Ozawa has posted this video compilation from the day’s events.
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by Roxanne Darling on November 6, 2007
Today Facebook announced that it will allow companies to create profiles inside the social networking web site. Individual users can then endorse or be “fan” of said company. Just like Facebook, independent media producers can serve as a very valuable filter for their audiences when it comes to products and services. In more crass [...]
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