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PRSA: 10-Minute Tour of the Social Web

by Roxanne Darling on August 27, 2008

What a challenge! How do I give an overview of all that is the social web in 10 minutes? Fortunately, we have several other great speakers to follow and plenty of time for Q&A. (Dan Zelikman of StarrTech Interactive Nadine Kam of Honolulu Star-Bulletin and Mary Fasteneau of StarrTech Interactive) Twitter negative incentive: U-haul and [...]

Continue Reading 3 comments Branding, News, Social Media, Speaking, Strategy

Podcasting Listeners Are Paying Attention

by Roxanne Darling on May 1, 2008

I just love it when the data weighs in to support something I have witnessed anecdotally and intuitively known long before research could prove it. Podcasting does the heavy lifting of finding niche audiences and capturing their attention in a way that is otherwise unattainable to marketers. Be sure to read all the way down [...]

Continue Reading 6 comments Social Media