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Mahalo Mr. Solis

by Roxanne Darling on May 27, 2009

Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club, took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. I too am influenced by my friends and business colleagues, and [...]

Continue Reading 6 comments Activism, Social Media, Strategy

GoHawaii’s New Campaign Makes Me Frown, Not Smile

by Roxanne Darling on March 1, 2009

I recently read in the Pacific Business News about the HVCB (Hawaii Convention & Visitors Bureau) Hawaii: A Thousand Reasons to Smile Campaign. It’s targeted at residents of San Francisco, who are frequent visitors here. I support the idea of reaching out to San Francisco residents – I have many friends there including Chris Heuer, [...]

Continue Reading 20 comments HowTo, Social Media, Strategy

BizNet on Podcamp: How to Do a Skype Interview

by Roxanne Darling on October 4, 2008

I was interviewed at 7 am this morning by Shauna Nicholson of BizNet Internet Solutions. You can watch the interview below to learn more about Podcamp Hawaii. Shauna knows her stuff and this process illustrates a number of great examples (and a few opportunities for improvement) for conducting successful interviews using the social web, and [...]

Continue Reading 7 comments HowTo, News, Social Media

Audiences are Messy Too

by Roxanne Darling on March 10, 2008

Yesterday I wrote about customers being messy, and that it is our job to work with, rather than expect them to use our products and services only as the engineers intended. Well, audiences can be the same! The Sarah Lacy keynote interview of Mark Zuckerberg yesterday was a very educational event. As a public speaker [...]

Continue Reading 2 comments Gossip 2.0