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Rox Talks Video Ads & Next Level Hawaii

by Roxanne Darling on April 20, 2010

I am launching web cam conversations with you this week. It’s the one form of video I have not done very much though the idea of it appeals to me a lot. It’s short, just under 6 minutes, and here’s what you’ll find inside: Rox makes a confession Shout out to NYTimes.com Opinion: Pre-roll ads [...]

Continue Reading 4 comments Aloha, Podcasts, Video

Six Reasons Why Pre-Roll Ads Are a Bad Idea

by Roxanne Darling on June 9, 2008

One of the little things in life that media consumers love to complain about and advertisers love to insist on, is adding pre-roll ads before showing the main content. So for example you go to a web site to watch a news clip, but first, you have to sit through an ad. You cannot fast-forward [...]

Continue Reading 1 comment Branding, Strategy