by Roxanne Darling on August 27, 2008
What a challenge! How do I give an overview of all that is the social web in 10 minutes? Fortunately, we have several other great speakers to follow and plenty of time for Q&A. (Dan Zelikman of StarrTech Interactive Nadine Kam of Honolulu Star-Bulletin and Mary Fasteneau of StarrTech Interactive)
Twitter
negative incentive: U-haul and Exxon Mobile
positive [...]
by Roxanne Darling on February 10, 2008
Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web [...]
by Roxanne Darling on October 11, 2007
I am speaking at MegaComm 2007: Hawaii 5.0, the combined PRSA and IABC Annual meeting on Friday, Oct 12 in Honolulu, HI. I’ve re-produced the conference info for you here.
I am going to try to find time to mention this case study from Robert French, among other things. Thanks to Steven E. Streight [...]
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