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red carpet club

Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays

by Roxanne Darling on July 1, 2008

Everyone knows the airlines are hurting. What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines, or any airline really.
The Case [...]

Continue Reading 5 comments Branding, Strategy

Shane and Lexi taking a break near the Mokulua Islands

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