Have you seen the latest Neilson reports that Twitter users fail to come back after a month at a seemingly high rate? I think one reason is because they don’t fully understand the depth and breadth of usefulness Twitter can offer. Like a quick pass through any collectibles shop, you ‘re likely to miss the [...]
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Twitter’s Supposed Lack of Loyalty: It’s “too” easy
by Roxanne Darling on April 29, 2009
Podcasting Listeners Are Paying Attention
by Roxanne Darling on May 1, 2008
I just love it when the data weighs in to support something I have witnessed anecdotally and intuitively known long before research could prove it. Podcasting does the heavy lifting of finding niche audiences and capturing their attention in a way that is otherwise unattainable to marketers. Be sure to read all the way down [...]
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