I was invited to speak last week at the Sales and Marketing Executives meeting here in Honolulu, which featured Governor Linda Lingle as the keynote speaker. The topic was “Using Social Media to Differentiate.” I have posted my presentation file at Slideshare and also uploaded the five video episode snips I created to represent a [...]
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Using Social Media to Differentiate
by Roxanne Darling on December 15, 2009
KnowHow Café: Where smart people go to get smarter about the social web
by Roxanne Darling on June 26, 2009
We have the antidote to yesterday’s post on how to learn what you don’t know!
We are launching a new business that is all about training. We’ve helped out clients be incredibly successful on the web over the past 14 years, and we want to share this knowledge with others. We also want to do it [...]
The Social Web: Learning to Use a New Tool
by Roxanne Darling on June 25, 2009
The social web is full of free information. Many people forego formal training in favor of copying what they see others’ doing. We sometimes do this ourselves—once you have a strong base of knowledge in a specific area, it is quite reasonable to look at others’ tips or code and be able to reverse engineer [...]
Continue Reading 0 comments HowTo, Productivity, Social Media
Thinking About Having Your Own TV Show?
by Roxanne Darling on June 1, 2009
I sometimes chide my business audiences when I am speaking from the podium with this question:
“Now, why don’t you have your own internet TV show/channel?” When you consider that only a few years ago it was impossible for anyone except the big media outlets to broadcast video content, and now you and I can do [...]
Mahalo Mr. Solis
by Roxanne Darling on May 27, 2009
Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club, took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. I too am influenced by my friends and business colleagues, and [...]
Continue Reading 6 comments Activism, Social Media, Strategy
Twitter ROI – Is it Too Popular?
by Roxanne Darling on May 18, 2009
This is not Pick on Twitter month – I am just posing some questions to get the attention of those who see things for what they are, not how they should be.
I’ve been thinking a lot about the effects of Twitter’s popularity and just did a phone interview with Janice Magin of the Pacific Business [...]
San Diego Tweetup IN the Water
by Roxanne Darling on April 22, 2009
Here’s the press release from Patti Serano who is organizing this gathering. If you are in Southern California, please join us! If you’re not, we will be live streaming here: www.qik.com/rox
Patti promises me a wet suit so I plan to get in the water for a few minutes at least (being a cold wimp!) [...]
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