Saving Hawaii’s beaches and open space is a widely shared commitment – not just among those of us who live here but even more so perhaps for the millions of visitors to Hawaii! Everyone is invited, as even those of you who may never visit have likely experienced calm and inspiration from looking a Maui [...]
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roxanne darling
Can Social Media Save Hawaii’s Beaches and Land?
by Roxanne Darling on January 23, 2012
Social Media Is Growing Up: You Can Stop Copying the Cool Kids Now
by Roxanne Darling on August 31, 2011
My partner @Shane sent me a link today “Why They Stopped Using Foursquare” by David Berkowitz. It summarizes a number of my social media friends and peers who have weaned themselves off this geo-location social network also known as a check-in service. As Shane reminded me, he stopped using them almost a year ago: yet [...]
Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook Privacy
by Roxanne Darling on May 6, 2010
Here is the next installment in my web cam conversations with you. I am experimenting with the new uStream Producer “desktop application.” It allows me to record and live stream at the same time, while mixing in graphics, etc. You’ll see a small attempt at that at the end. Over time you will see many [...]
Continue Reading 0 comments Gossip 2.0, News, Tech Tools, Video
The social media flap du jour is about the Nestlé fan page on Facebook being slammed with comments about their use of unsustainable farming in Indonesia for palm oil. It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate [...]
Continue Reading 1 comment Branding, Gossip 2.0, Social Media
Using Social Media to Differentiate
by Roxanne Darling on December 15, 2009
I was invited to speak last week at the Sales and Marketing Executives meeting here in Honolulu, which featured Governor Linda Lingle as the keynote speaker. The topic was “Using Social Media to Differentiate.” I have posted my presentation file at Slideshare and also uploaded the five video episode snips I created to represent a [...]
KnowHow Café: Where smart people go to get smarter about the social web
by Roxanne Darling on June 26, 2009
We have the antidote to yesterday’s post on how to learn what you don’t know! We are launching a new business that is all about training. We’ve helped out clients be incredibly successful on the web over the past 14 years, and we want to share this knowledge with others. We also want to do [...]
The Social Web: Learning to Use a New Tool
by Roxanne Darling on June 25, 2009
The social web is full of free information. Many people forego formal training in favor of copying what they see others’ doing. We sometimes do this ourselves—once you have a strong base of knowledge in a specific area, it is quite reasonable to look at others’ tips or code and be able to reverse engineer [...]
Continue Reading 0 comments HowTo, Productivity, Social Media



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