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roxannedarling

In case your business is suffering from Missouri (“Show Me”) syndrome, here’s yet another example of why you build your social networks online when times are easy, when times are good. There is no price that can be put on being ready with a track record, the experience on how to implement, and an established [...]

Continue Reading 20 comments Social Media, Strategy

Tweet-Book with Toby Bloomberg Video Chapter

by Roxanne Darling on April 14, 2009

Does that title look like a foreign language? Somedays it feels like the web truly is its onw country. There certainly is a lot of jargon and even more unique behaviors and business practices that are found only online. I am sharing one of those practices in this post and several tech terms. Follow the [...]

Continue Reading 1 comment HowTo, Social Media, Strategy

And do it all in less than 2 months. “Whaaat?” you say. That’s right. This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human [...]

Continue Reading 4 comments Activism, Branding, HowTo, Money Matters

Death, Social Media, Personal Branding

by Roxanne Darling on March 4, 2009

Two weeks ago my father died. Like many people, his stature or what we call personal brand, has improved since he passed away. That is an interesting topic to me – however suffice it to say that I think it is evidence of the predominance of goodness and optimism in humanity at large. We do [...]

Continue Reading 6 comments Branding, News, Social Media

GoHawaii’s New Campaign Makes Me Frown, Not Smile

by Roxanne Darling on March 1, 2009

I recently read in the Pacific Business News about the HVCB (Hawaii Convention & Visitors Bureau) Hawaii: A Thousand Reasons to Smile Campaign. It’s targeted at residents of San Francisco, who are frequent visitors here. I support the idea of reaching out to San Francisco residents – I have many friends there including Chris Heuer, [...]

Continue Reading 20 comments HowTo, Social Media, Strategy

Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Caveat: My father worked for Ford for 37 years, retiring as Vice President of [...]

Continue Reading 15 comments Branding, Strategy

Finding Social Media Professionals

by Roxanne Darling on October 10, 2008

There is a long-standing concept in the digital space know as “signal vs noise.” The social web creates a LOT of noise – it’s one of the things that keeps people from participating in it. Oh, to count the times I have heard, “Why do I care what someone ate for lunch today?” On the [...]

Continue Reading 5 comments Gossip 2.0, News, Social Media