Does that title look like a foreign language? Somedays it feels like the web truly is its onw country. There certainly is a lot of jargon and even more unique behaviors and business practices that are found only online. I am sharing one of those practices in this post and several tech terms. Follow [...]
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roxannedarling
Tweet-Book with Toby Bloomberg Video Chapter
by Roxanne Darling on April 14, 2009
MacHeist: Lower Your Price, Use Your Network, Give to Charity, Earn over $2M
by Roxanne Darling on April 6, 2009
And do it all in less than 2 months.
“Whaaat?” you say. That’s right. This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human traits. [...]
Continue Reading 3 comments Activism, Branding, HowTo, Money Matters
Death, Social Media, Personal Branding
by Roxanne Darling on March 4, 2009
Two weeks ago my father died.
Like many people, his stature or what we call personal brand, has improved since he passed away. That is an interesting topic to me – however suffice it to say that I think it is evidence of the predominance of goodness and optimism in humanity at large. We do have [...]
GoHawaii’s New Campaign Makes Me Frown, Not Smile
by Roxanne Darling on March 1, 2009
I recently read in the Pacific Business News about the HVCB (Hawaii Convention & Visitors Bureau) Hawaii: A Thousand Reasons to Smile Campaign. It’s targeted at residents of San Francisco, who are frequent visitors here. I support the idea of reaching out to San Francisco residents – I have many friends there including Chris Heuer, [...]
How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009
by Roxanne Darling on December 13, 2008
Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success.
Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing [...]
Finding Social Media Professionals
by Roxanne Darling on October 10, 2008
There is a long-standing concept in the digital space know as “signal vs noise.” The social web creates a LOT of noise – it’s one of the things that keeps people from participating in it. Oh, to count the times I have heard, “Why do I care what someone ate for lunch today?” [...]
Six Reasons Why Pre-Roll Ads Are a Bad Idea
by Roxanne Darling on June 9, 2008
One of the little things in life that media consumers love to complain about and advertisers love to insist on, is adding pre-roll ads before showing the main content. So for example you go to a web site to watch a news clip, but first, you have to sit through an ad. You cannot fast-forward [...]
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