One of the little things in life that media consumers "love to complain about":http://www.internetmarketingmonitor.org/0551/is-google-killing-youtube-with-pre-roll-advertising.html and "advertisers love to … [Read more...]
Online Video: Can it save advertising?
May 21, 2008 By 6 Comments
We are currently in negotiations with a very large global company, inside of which are a very few brave souls trying to bring new media and new thinking into a well-established, well-rated company that moves at a molasses pace like most corporate behemoths. The product in play is online video. My … [Read more...]
Are You Addicted to Big Numbers?
April 18, 2008 By 2 Comments
I love math. It has an uncanny way of teasing apart the truth, but alas, it can also just as easily be used selectively to manipulate or create false impressions. And if we get addicted to a certain type of math - tracking eyeballs and households for example - then we can be inadvertently wasting … [Read more...]
Clinton & Obama: A lesson of losing control of your brand
February 10, 2008 By 8 Comments
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Many of my colleagues ("Mitch Joel":http://www.twistimage.com/blog/, "Shel Holtz":http://blog.holtz.com/, "Valeria Maltoni":http://conversationagent.typepad.com/) and I frequently speak to members of … [Read more...]
