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Why Google Loves WordPress

by Roxanne Darling on September 20, 2009

Although my friend Lorelle snickers a little when people are drawn to blogging exclusively for the amazing SEO (“search engine optimization” benefits), there is no doubt that running your web site on a blog software platform can do wonders for your business’s ability to be found on Google searches.
I often get asked which blogging platform [...]

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How and When to Leave Blog Comments

by Roxanne Darling on December 19, 2007

When we get a new client, we often compare the internet to a foreign country. It truly is its own culture, and building a web site there (aka a storefront) is like setting up business in a foreign country. Even though most of what you do will be in English (for most of my [...]

Continue Reading Comments on this entry are closed Aloha, Branding, HowTo, Social Media

Site ReLaunch: Coffee Kids

by Roxanne Darling on December 10, 2007

Coffee Kids has been our client for almost a decade. As a nonprofit, they help coffee-growing families learn new skills and develop sustainable lifestyles, as the coffee industry suffers from a glut of over-production that keeps income low to the first line of coffee workers – those who cultivate and pick the beans. It’s not [...]

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I Wanna Be #1 on Google!

by Roxanne Darling on January 9, 2006

We hear this a lot. And it’s a worthy goal. But do you know what it really takes to get there? Here are some of the considerations for getting high rankings on Google.
Preliminary Note: You don’t have to go through Google to get places on the internet.
We’ve observed a lot of people go to Google, [...]

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Use Site Structure for Better Search Engine Results

by Roxanne Darling on March 28, 2005

Problem: Not being found is a particular problem with sites that are built all in Flash, or that have a lot of images and not a lot of HTML text. You may see words, but the search engine robots won’t if they are actually images. Be sure that you can select specific words with [...]

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Click Fraud and the Search Engines

by Roxanne Darling on March 1, 2005

It seemed like such a good idea. Choose the best search terms that fit your business, bid on them at Google, then pay only when a user clicks on your link and comes to your web site. Until your competition finds your link and runs up your account. Costing you wasted money. Keeping customers away [...]

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