smcjournal | Bare Feet Blog

Can Social Media Save Hawaii’s Beaches and Land?

January 23, 2012 By Roxanne Darling 14 Comments

Saving Hawaii's beaches and open space is a widely shared commitment - not just among those of us who live here but even more so perhaps for the millions of visitors to Hawaii! Everyone is invited, as even those of you who may never visit have likely experienced calm and inspiration from looking a … [Read more...]

Filed Under: Activism, Aloha, Social Media Tagged With: BBTB2012, crowdsource, donations, fundraising, HILT, nonprofit, roxanne darling, smcjournal, smcobserver

Summary of New Media Artist-in-Residence Program

January 1, 2012 By Roxanne Darling 31 Comments

cover of 2011 report on the Lanai Visitors Bureau blogger program

It is the last day of 2011 and I want to add an exclamation point of gratitude on each of my blogs - most of which suffer from neglect from me. It was my friend and Maui blogger Liza Pierce's idea: let's all write a blog post for January 1st! So, I've set this to post just one minute in to the new … [Read more...]

Filed Under: Aloha, News, Social Media, Video Tagged With: #SBOSM, data, HSMYIR, Lanai, LVB, marketing, measurement, metrics, smchi, smcjournal, smcobserver, tourism, travel, visitlanai

Managing Your Time, Attention, and Personas

October 4, 2011 By Roxanne Darling 5 Comments

This post title was crafted for me inadvertently by Mike McClure, in a tweet he posted with information about a conversation I will be leading this Thursday in Detroit. It is being hosted by the Social Media Club Detroit chapter and the #Tweetea community, with the venue provided by ePrize. As I am … [Read more...]

Filed Under: News, Social Media, Speaking Tagged With: comfort, community, crowdsource, detroit, smcd, smcjournal, smcobserver, socialmediaclub, tweetea

Social Media Is Growing Up: You Can Stop Copying the Cool Kids Now

August 31, 2011 By Roxanne Darling 3 Comments

My partner @Shane sent me a link today "Why They Stopped Using Foursquare" by David Berkowitz. It summarizes a number of my social media friends and peers who have weaned themselves off this geo-location social network also known as a check-in service. As Shane reminded me, he stopped using them … [Read more...]

Filed Under: Social Media Tagged With: #SBOSM, downside, learning, lemmings, roxanne darling, smcjournal, smcobserver, Social Media, trends, upside

Learning via the Social Media Game

July 25, 2011 By Roxanne Darling 2 Comments

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game, an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. I've … [Read more...]

Filed Under: Aloha, HowTo, Social Media Tagged With: #SBOSM, facebook, flickr, foursquare, HowTo, instragram, linkedin, smcjournal, smcobserver, twitter, ustream, youtube

What is Social Media Club Hawaii?

July 19, 2011 By Roxanne Darling Leave a Comment

If you are in a hurry, watch the one-minute video! If you have a minute or two, I'll give you some more info. Shane and I are founding members of the Social Media Club, a nonprofit educational organization celebrating its fifth year in existence. It was started by Chris Heuer and Kristie … [Read more...]

Filed Under: Aloha, News, Social Media, Video Tagged With: #SBOSM, 5years, association, meetings, sharing, smchi, smcjournal, smcobserver, video, youtube

The Quiet Unsung Opportunities of Building Your Social Media Platforms

May 4, 2011 By Roxanne Darling 1 Comment

photo of President Obama's security team receiving updates on the death of Osama Bin Laden.

In case your business is suffering from Missouri ("Show Me") syndrome, here's yet another example of why you build your social networks online when times are easy, when times are good. There is no price that can be put on being ready with a track record, the experience on how to implement, and an … [Read more...]