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Social Media: Making Business Fun Again

by Roxanne Darling on September 8, 2010

When speaking to newbies about the what, where, why, and how of social media, I often remark how social media seems to help business people actually have fun again with their business! We all go into business because we like doing something – be it fixing cars, flying planes, making muffins, or creating ad campaigns. [...]

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Continue Reading 21 comments Branding, HowTo, Social Media, Strategy

Shawn Livingston Moseley, Kenneth Makuakane, Jenn Wright

Things to Learn from Hawaii Musicians Using Social Media

by Roxanne Darling on July 15, 2010

Last night I facilitated a panel discussion at the Hawaii Chapter of the Social Media Club, featuring three Hawaii musicians: Jenn Wright, Kenneth Makuakane, and Shawn Moseley Livingston. They represent what we call here “mixed plate” in several ways. Male and female, native and haole, classical, funky, and Hawaiian style music, and each person sings, [...]

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Continue Reading 21 comments News, Social Media, Speaking

This week is the first ever Nā Hōkū Festival, a celebration of the arts and culture of Hawaiʻi. I am fortunate to be a guest speaker at their conference event, which features three days of educational and inspirational sessions covering every aspect of being a Hawaiian musician. Other events include concerts around Oʻahu, and the [...]

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Continue Reading 10 comments Branding, HowTo, Social Media

The social media flap du jour is about the Nestlé fan page on Facebook being slammed with comments about their use of unsustainable farming in Indonesia for palm oil. It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate [...]

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Continue Reading 11 comments Branding, Gossip 2.0, Social Media

Using Social Media to Differentiate

by Roxanne Darling on December 15, 2009

I was invited to speak last week at the Sales and Marketing Executives meeting here in Honolulu, which featured Governor Linda Lingle as the keynote speaker. The topic was “Using Social Media to Differentiate.” I have posted my presentation file at Slideshare and also uploaded the five video episode snips I created to represent a [...]

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Continue Reading 12 comments News, Speaking

Executive Overview of Social Media for the C’s

by Roxanne Darling on December 4, 2009

I had an opportunity to speak with the “c”s at a leading Hawaii company today. That’s shorthand for the CEO, the CFO, the CTO, the CLO, etc. As is standard practice, I do not disclose our consulting clients unless the client wishes to do so. They shall remain anonymous for now. I love doing this [...]

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Continue Reading 15 comments Gossip 2.0, Social Media, Speaking, Video

Social Media and Spirituality: A Meditation on Change

by Roxanne Darling on November 13, 2009

I am speaking tomorrow on The Tools of Change Panel at Envision Hawaii 2009. It has me thinking about what changes are happening right before our very eyes and how we can proactively embrace them to move this party forward with more intention. Barriers and Gate-Keepers Are Being Removed One of the most exciting accomplishments [...]

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Continue Reading 14 comments Activism, Social Media, Strategy