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Rent or Buy? How Does a Company Decide to Use New Media

by Roxanne Darling on January 23, 2008

I just tripped across the Custom Content Conference being held this March in New Orleans. It is targeted at brand managers and ad folks who may be considering creating their own serialized web content or new media/social media channels. I thought I’d mention a few of the companies who have already ventured in to this [...]

Continue Reading 1 comment Branding, Social Media, Strategy