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In case your business is suffering from Missouri (“Show Me”) syndrome, here’s yet another example of why you build your social networks online when times are easy, when times are good. There is no price that can be put on being ready with a track record, the experience on how to implement, and an established [...]

Continue Reading 20 comments Social Media, Strategy

Build a Social Media Strategy at SMCHI

by Roxanne Darling on November 11, 2010

the crowd at social media hawaii november, 2010

Here are the notes from the networking event at the Hawaii Chapter of the Social Media Club: Build a Social Media Strategy. We mixed up our format to complement the venue, Ka Restaurant. We met in the intimate (read: packed!) lounge room for a brief presentation of the highlights of social media strategy. Presenters were [...]

Continue Reading 4 comments HowTo, Social Media, Speaking

This week is the first ever Nā Hōkū Festival, a celebration of the arts and culture of Hawaiʻi. I am fortunate to be a guest speaker at their conference event, which features three days of educational and inspirational sessions covering every aspect of being a Hawaiian musician. Other events include concerts around Oʻahu, and the [...]

Continue Reading 3 comments Branding, HowTo, Social Media

Nonprofits Getting Started with Social Media

by Roxanne Darling on February 16, 2010

I participated in a panel on social media for nonprofits today, hosted by the Hawaii Community Foundation. It was held at the beautiful Hawaii Convention Center, and I was joined by colleagues Christine Lu, Chris Noble, and Olin Lagon. Local newscaster Dan Cooke was our social media-savvy moderator. We made a last minute decision to [...]

Continue Reading 3 comments Social Media, Speaking

Social Media Club Hawaii Celebrates Ma Ka Hana Ka ʻIke

by Roxanne Darling on January 4, 2010

About a year ago I founded the Hawaii Chapter of the Social Media Club. It is part of a international nonprofit organization of social media practitioners and exists to develop and share best practices and ethics on the social web. One of the first goals we had was to get the word out in the [...]

Continue Reading 2 comments Aloha, HowTo, News, Social Media

Confused? Consider Rox’s 180 Rule

by Roxanne Darling on December 3, 2009

When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.” It is very simple, though not always comfortable to implement. As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even [...]

Continue Reading 2 comments Branding, Money Matters, Strategy

Social Media Events: New School or Old School?

by Roxanne Darling on October 28, 2009

Even though we have these amazing, 24/7 ubiquitous connections taking place on the social web, IRL (in real life) conferences are still booming. I think that many of us still long for those face to face connections, even more so now that our networks have blown way past the indications of Dunbar’s number. He he. [...]

Continue Reading 1 comment Activism, Aloha, Gossip 2.0