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Clinton & Obama: A lesson of losing control of your brand

by Roxanne Darling on February 10, 2008

Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web 2.0” [...]

Continue Reading 8 comments Activism, Branding, Social Media