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Six Reasons Why Pre-Roll Ads Are a Bad Idea

by Roxanne Darling on June 9, 2008

One of the little things in life that media consumers love to complain about and advertisers love to insist on, is adding pre-roll ads before showing the main content. So for example you go to a web site to watch a news clip, but first, you have to sit through an ad. You cannot fast-forward [...]

Continue Reading 1 comment Branding, Strategy