I was invited to speak last week at the Sales and Marketing Executives meeting here in Honolulu, which featured Governor Linda Lingle as the keynote speaker. The topic was “Using Social Media to Differentiate.” I have posted my presentation file at Slideshare and also uploaded the five video episode snips I created to represent a [...]
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Using Social Media to Differentiate
by Roxanne Darling on December 15, 2009
Thinking About Having Your Own TV Show?
by Roxanne Darling on June 1, 2009
I sometimes chide my business audiences when I am speaking from the podium with this question:
“Now, why don’t you have your own internet TV show/channel?” When you consider that only a few years ago it was impossible for anyone except the big media outlets to broadcast video content, and now you and I can do [...]
Ed Morita’s Twitter Case Study at Social Media Club Hawaii
by Roxanne Darling on April 8, 2009
Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha!
Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of [...]
Continue Reading 8 comments Branding, HowTo, Podcasts, Social Media, Video
How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009
by Roxanne Darling on December 13, 2008
Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success.
Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing [...]
BizNet on Podcamp: How to Do a Skype Interview
by Roxanne Darling on October 4, 2008
I was interviewed at 7 am this morning by Shauna Nicholson of BizNet Internet Solutions. You can watch the interview below to learn more about Podcamp Hawaii. Shauna knows her stuff and this process illustrates a number of great examples (and a few opportunities for improvement) for conducting successful interviews using the social web, [...]
New Media Expo: Making a Daily Video Show
by Roxanne Darling on August 14, 2008
Please follow along with us as Shane and I present our session here in Las Vegas. We were chosen as one of 50 out of over 900 applications, and we are thrilled! Alas, we realize not everyone can come to the expo.
You can see our slides full size here.
We will be doing a dual [...]
Can Google get smart without the free-with-advertising model?
by Roxanne Darling on June 16, 2008
I love thinking forward, and being an ENTJ, can imagine all sorts of possibilities that others not only do not see, but when presented with them, say, “Hogwash!” Nonetheless, I have for better and for worse been an early adopter, in the vanguard, ahead of my time (choose your phraseology) most of my life.
So [...]
Continue Reading 0 comments Money Matters, Social Media, Strategy
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