Video | Bare Feet Blog

Thinking About Having Your Own TV Show?

June 1, 2009 By Roxanne Darling 5 Comments

I sometimes chide my business audiences when I am speaking from the podium with this question: "Now, why don't you have your own internet TV show/channel?" When you consider that only a few years ago it was impossible for anyone except the big media outlets to broadcast video content, and now you … [Read more...]

Filed Under: News, Strategy Tagged With: Audio, barefeetstudios, broadband, FBI, internet tv, JNJ, podcast, podcasting, roxanne darling, Speaking, vidcasting, video, youtube

Ed Morita’s Twitter Case Study at Social Media Club Hawaii

April 8, 2009 By Roxanne Darling 7 Comments

Ed Morita is the pastry chef at Longhi's, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii … [Read more...]

Filed Under: Branding, HowTo, Podcasts, Social Media, Video Tagged With: barefeetstudios, Branding, case study, daynah, Ed Morita, hawaii, ING, INGcafe, marketing, network, personal branding, smchi, socialmedia, socialmediaclub, socialmediaclubhawaii, twitter, video

How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009

December 13, 2008 By Roxanne Darling 15 Comments

Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing … [Read more...]

Filed Under: Branding, Strategy Tagged With: advertising, big business, change, conversation, enterprise, ford, internet tv, podcorps, roxannedarling, scottmonty, Social Media, Strategy, ugc, video, youtube

BizNet on Podcamp: How to Do a Skype Interview

October 4, 2008 By Roxanne Darling 7 Comments

I was interviewed at 7 am this morning by Shauna Nicholson of BizNet Internet Solutions. You can watch the interview below to learn more about Podcamp Hawaii. Shauna knows her stuff and this process illustrates a number of great examples (and a few opportunities for improvement) for conducting … [Read more...]

Filed Under: HowTo, News, Social Media Tagged With: admore, barefeetstudios, case study, geek, HowTo, interview, PR, promotion, roxanne darling, self-promotion, shauna-nicholson, shaunabiznet, skype, social-media-club, tips, twitter, video, women

New Media Expo: Making a Daily Video Show

August 14, 2008 By Roxanne Darling 4 Comments

Please follow along with us as Shane and I present our session here in Las Vegas. We were chosen as one of 50 out of over 900 applications, and we are thrilled! Alas, we realize not everyone can come to the expo. You can see our slides full size here. We will be doing a dual track … [Read more...]

Filed Under: HowTo, Speaking Tagged With: barefeetstudios, HowTo, jason_van_orden, leesa_barnes, newmediaexpo2008, rob_sandie, roxanne_darling, shane_robinson, tom_webster, viddler, video, workflow

Can Google get smart without the free-with-advertising model?

June 16, 2008 By Roxanne Darling Leave a Comment

I love thinking forward, and being an "ENTJ":http://typelogic.com/entj.html, can imagine all sorts of possibilities that others not only do not see, but when presented with them, say, "Hogwash!" Nonetheless, I have for better and for worse been an early adopter, in the vanguard, ahead of my time … [Read more...]

Filed Under: Money Matters, Social Media, Strategy Tagged With: advertising, business model, change, cnet, Eric Schmidt, google, Ken Auletta, manipulation, students, video, youth

Six Reasons Why Pre-Roll Ads Are a Bad Idea

June 9, 2008 By Roxanne Darling 1 Comment

One of the little things in life that media consumers "love to complain about":http://www.internetmarketingmonitor.org/0551/is-google-killing-youtube-with-pre-roll-advertising.html and "advertisers love to … [Read more...]