There is a lot more to this business than meets the eye.

I just read an interview with Amy Matthews, owner of Fulton Motors in Albuquerque, NM. She points out a common thought among business owners: There’s a lot more to this business than meets the eye. It’s a different twist on this notion of doing business in an information-driven economy.

Read the interview with Amy Matthews in the ABQ Tribune UPDATE: The Tribune has removed this article from public viewing. :-(

“A lot of people think you can buy some vehicles and stick them out for sale and make a million bucks. Well, it’s not that way. There’s a lot more to this business than meets the eye.”

It seems just about anyone who owns a business could make this statement. On the one hand is the frustration that professionals experience where potential customers try to “do it themselves” to the whole industries built around “do-it-yourselfers.” As web developers, we know first hand how things can look easy from a distance yet be considerably more complex upon the actual execution.

Being an armchair psychologist and geek girl though, I see how business blogging is bridging this divide. Business owners have a great opportunity to both share knowledge tips in small bite-sized pieces, as well as fill in the blanks and explain why certain things are done certain ways. I see the first really helping small businesses get new clients, and I see the latter helping larger corp’s save their brand from bad corporate policy and too much reliance on PR speak.

Many think that Bob Lutz and his FastLane Blog are doing some terrific heavy lifting for the GM brand. The comments are not always kind, but the willingness to take on the critics — well, those tough car guys are getting a good use for their macho!

Bottom line, most things done well involve more information not less, and the internet is a great place to give and get information. Like traditional information gathering though, “consider the source” before relying too much on any one opinion.

roxanne's signature