I was talking blogging (again) at an event I attended and filmed for my personal video blog last week. I encountered the usual suspects: “What’s a blog?” and a politely-veiled stinkeye from a person who, from personal experience, has formed a negative opinion of blogging.
So let’s tackle each of these. The first is simply from one of the many smart, successful adults who are not early adopters of technology. And for now, blogging is still much more popular in that community, and not adopted by the mainstream business community. I don’t see this as a problem, as the internet itself was the same way. I can still recall the oft-received question, “What’s email?” when I would offer to email someone a proposal or some information.
The latter issues though, the fear of blogging is more troublesome to me. In this case the woman runs property management associations for various upscale developments. Her job is to enforce the covenants. If you’ve ever lived anywhere governed by covenants, you know they can be challenging as there are almost always those who want to push the limit. I’ve been one myself. Really liked the house, really liked the neighborhood, but indeed thought some of the rules were rather unnecessary.
So rather than be “at effect” of the complaining bloggers, I suggested she start her own! Information can be such a tonic to people who are confused and it stops the escalation before it gets to angry. It also gives people who don’t want to side with the angry blogger, facts and figures to use in developing their own informed opinions on the matter.
Not only do you get to manage the messages that affect you and your business. It is your responsibility to do so.
But only if you are willing to put in the time to do so. And that’s one of the nice things about blogging. It doesn’t take a lot of time. I just read the headlines of three blog subscriptions, found one that motivated a response in me, and wrote this post — all in 27 minutes. (And I tend to write way more than is necessary! Just count the paragraphs.)
Yes, it does take practice learning to look for and sort through information, formulating your opinions, and knowing how to use blog technology. That’s why we sell two hours of phone coaching every month with our web sites because we want our clients to be successful technology users. Nothing you buy is all that valuable, if you don’t know how to use it.
Homage to Susan Jeffers for the title of her book, Feal the Fear and Do It Anyway.
AUTHOR: Roxanne Darling
DATE: 05/23/2006 07:41:35 AM
For anyone who wants to check out my personal video blog, here is the link to it that I forgot to include in the post.