Posted on October 11, 2007 by Roxanne Darling
I am going to try to find time to mention this case study from Robert French, among other things. Thanks to Steven E. Streight for the referral on “Twitter”:http://www.twitter.com/roxannedarling. Leave us your comment if you have any free advice for PR and Communications experts.
Advancing the Communications Professional • Friday, October 12
This unique program is specially designed to equip communications professionals with up-to-date tools and strategies needed to effectively influence Hawaii’s unique culture, employ rapidly changing technology, and transform the economy. Join us for an enriching half-day event and learn from some of the most experienced communicators in our state.
Friday Oct. 12, 2007 – 8 a.m. to 1:30 p.m.
Japanese Cultural Center of Hawaii
2454 S. Beretania Street
Honolulu, HI 96826
Google Map Link
Registration and Continental Breakfast – 8 – 8:30 a.m.
Exploring the Brave New Underworld of Web 2.0 – 8:30 – 10 a.m.
Exploring the Brave New Underworld of Web 2.0. This session will cover blogging as a business communication tool, and examine the new models for today’s web success. A fascinating case study on mini or mass multi-media marketing, highlighting the development of a rich website for the 2007 CD release of Israel Kamakawiwao’ole.
Cultural/Community Engagement – 10:10 – 11 a.m.
What does it mean to proactively engage communities? Why is it so important and how do you ensure you are successful? Successful community and cultural engagement can be the critical link to helping you achieving your business and communications objectives. Hear how Robbie Alm, Hawaiian Electric Company’s senior vice president of public affairs, and Dawn Chang, principal of Ku’iwalu Consulting, have successfully navigated their way through this challenging arena, successfully building community support for their projects.
Employee Engagement – 11 a.m. to Noon
Internal communications is a vital tool for binding an organization, enhancing employee morale, promoting transparency and reducing attrition. Even more critical is having an efficient delivery mechanism. How do you manage and deliver internal communications efficiently and effectively? Hear how Brandt Farias, First Hawaiian Bank’s vice president of marketing; Doreen Griffiths, Grant Thornton’s managing office partner; and Mike Gonsalves, Hawaiian Electric Company’s video specialist, champion the communication processes in their successful and vibrant organizations.
Luncheon – Noon
Keynote Address: Convergence Media – 12:30 p.m.
Nate Smith, President, Oceanic Time Warner Cable
Welcome to the digital age, where the melding together of different media has resulted in a seismic shift in the way we view communication. Nate will share how media convergence has brought a new way of doing things and what it holds for the future.
For more information: Call 585-7931 x105 or email firstname.lastname@example.org or Patrick Williams at email email@example.com