Posted on September 9, 2008 by Shane Robinson
While watching the streaming video of the TechCrunch50 (link has expired) conference yesterday, I just caught the last couple minutes of the demo for Yammer. Basically, as most people have pointed out in the TechCrunch comments, Yammer is Twitter for companies. But what really caught my eye was the way they use “hash tags” to allow you to automatically “follow” a specific subject. I’m not going to into what a “hash tag” is right now. Suffice it to say, anything you yammer about can instantly become something you can “subscribe to” or “follow” just by adding a “#” in front of the word. Very slick and very useful.
David Sacks, the founder of genealogy site Geni, actually launched Yammer at the very end of his presentation. Of course I immediately signed up!
Now certainly Roxanne and I don’t really need Yammer for our little two-person company. But we have a couple projects in the works where I could imagine how having a hosted, private, Twitter-for-business application would be useful.
Yammer has a video of their presentation right on their home page. Their Control Panel is very slick and well designed. Kudos to their design team. Lots of AJAX makes using it a breeze. And they even have a desktop Adobe AIR client, a Blackberry App, and an iPhone App currently in review and that should be available any day.
Check it out and leave a comment with any ideas or questions you have on how your company or organization could use Yammer.