Posted on February 13, 2009 by Roxanne Darling
Though many traditional businesses are still sitting on the sidelines studying how the “not new anymore” social web tools work, the people are taking it to the trees and creating events for social benefit. So I am delighted to present a brief case study for your consideration.
The latest of these is Twestival, a global event designed to have simultaneous fund-raising efforts in 175 cities to raise money and awareness for better access to clean water. The target recipient was charity:water.
From @VBrown of 808talk.com, the man who initiated the event: “Basics: started planning jan 28 at a table ala moana food court. Sold 167 tix online over 35 at door.”
Here’s some link love for the Planners and Volunteers:
Arleen Anderson (@AlohaArleen)
Vernon Brown (@VBrown)
L.P. “NEENZ” Faleafine (@NEENZ)
Nathan Kam (@NathanKam)
Susie Lin (@susielin)
Matt Matsumoto (@matmatsu)
Kelly Mitchell (@HawaiiRealty)
Judi Clark (@judico)
See all of the players, including the sponsors and prize donors, on the HiTwestival Wiki.
Reed Ryan’s colorful play-by-play coverage to get a feeling for how this event unfolded.
Learn more about how to use Social Media to Promote Your Event.