Ed Morita’s Twitter Case Study at Social Media Club Hawaii

Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha!

Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club.

Ed supplements his text tweets with photos from his Flickr account too. Nom nom! And that’s our friend Daynah pictured in the episode with Ed.

Duration: 4:59 | iPod Version