Posted on April 14, 2009 by Roxanne Darling
Does that title look like a foreign language? Somedays it feels like the web truly is its onw country. There certainly is a lot of jargon and even more unique behaviors and business practices that are found only online. I am sharing one of those practices in this post and several tech terms. Follow the links to learn more or see the concepts in action on live web pages.
A colleague and friend of mine, Toby Bloomberg, is writing a “Tweet-Book” on Social Media Marketing. She is featuring different authors for each chapter, drawing from her extensive network. She is a great example of someone who not only shares her knowledge but her network too. Here is how Toby defines a tweet-book:
It’s a book written using Twitter as platform and distribution channel. Social Media Marketing GPS #smgps is the first business book to experiment with this format. This Twitter-book is structured as a “real” business book and includes: a foreword, introduction and chapters. Each chapter will have a 1 question interview with people knowledgeable about the topic. All posts will be hash-tagged #smgps.
Toby asked me to author the chapter on Internet Video, and I happily agreed. I wrote all of my postings in advance (18 in total). This was to be able to send the content easily to Toby and to be able to organize my thoughts. The Twitter stream shows newest first, tho Toby is going to publish these in ascending numerical order. So that meant that each tweet message should have enough info to not only stand alone but to make sense regardless of wich order someone was reading them. Each tweet is numbered, to make the conversation a little easier to follow.
Toby can easily find this content because she is using a hashtag: #smgps. Each tweet must include that tag or label to be aggregated, or automatically collected, online. That makes it easy for Toby to grab the content because it automatically filters out any unrelated tweets that might be in my timeline – which is the listing of Twitter messages I have posted.
Now, I did have a bad link in one of my tweets so I added an addendum to correct it. (And corrected the original version here, tho I cannot do that in Twitter, sadly. Here follows the conversation, in order posted.
Followed by these two tweets: