Social Media Workshop in the Motor City

gssw-detroitI am giving a 3-hour workshop in a Detroit suburb next week and had to work a car into the discussion somehow! There’s good news in Detroit with GM announcing the Volt will get 230 miles per gallon. Ford is getting good coverage on its Fiesta Movement Social Marketing campaign (thanks to my mom for sending that link). BTW, my first car was a Ford Fiesta, after my Dad (a Ford employee) made me return the used VW bug I had purchased on the cheap with my first employment earnings, working at a Ford dealership actually. Irony was in play back then.

The workshop is an introduction to how the social web works, and can work, for you. Blogs have been around for 10 years; Twitter for three. Yet it has only been in the past few months that these “social web” tools have exploded into mainstream mindshare. Instead of thinking you are too late, why not let me show you how to get started, what key mistakes to avoid, and help you lay a strong foundation to get the most benefit out of your time? You can download the flyer (PDF) here.

In a nutshell, here’s what we’ll be covering:

  • Understand how conversation and interaction are changing everything from brand management, to customer relationships, and search results;
  • Learn how to create your personal and business online identity, including how to find out what names are available on numerous social networks;
  • Discover the power of blog software, and why you will never want a “regular” web site ever again;
  • Get a behind-the-scenes tour of Twitter and how to spend less time and get more results.
  • Bring your laptop if you want to participate hands-on, or just sit back and relax. I’ll have a PDF available for all attendees with links to the sites we visit.

Registration Details:
Date: Wednesday, August 26, 2009
Time: 6:00 – 9:00 pm
Location: Bloomfield Hills, MI (details will be emailed to you after registration)
Fee: $59 per person; light snacks will be available
Size: Limited to 10 participants