How Do Logos Matter to You?

At a recent meeting of the Hawaii Chapter of the Social Media Club, I talked briefly with Dr. Bill Haig of Power Logo Design about the shifting sands of brand credibility and how that gets created and managed. He has a successful business and several white papers on the specialty of “credibility based logo design.” He has found it can increase conversion rates by two four times on the home page.

He emailed me today talking about how this impacts social web brand building and I offered to create a poll. So here it is after the jump! Please add your vote and share your comments with us.