Posted on March 21, 2010 by Roxanne Darling
Polly Kauahi, Development Director of the Hawaii Food Bank, has been a regular at our free Social Media Club Hawaii meetings for the past several months. She has taken social media by the horns! Polly created a community fundraising event that all of us can support with very little effort while generating a high return – in fact less than two (2!) minutes of your time. Go to www.pfpchallenge.com and pledge your weight loss goals. For every pound you pledge, General Mills and other partners will donate 14¢. I love this idea – lose weight while helping to feed others; there is a perfect balance in this equation.
I am posting Pollyʻs entire email to me, as she has generously provided several ways you can share this information with your social networks. Iʻve already pledged – will you? – Rox
About Hunger in Hawaii
The Hawaii Portion of Hunger in America was released last month. There has been a 39% increase in the number of people needing help to feed themselves and their families, right here in the islands.
Although analysts tell us the worst has happened, we know that’s not true in the islands. Just this week, every staffer at The Honolulu Advertiser received their pink slips. Most family budgets cannot survive the loss of a paycheck for very long. It was only a matter of weeks before we saw some former donors to Hawaii Foodbank standing in food lines when Aloha Airlines closed their doors.
The Pound for Pound Challenge lets anyone help feed Hawaii’s hungry. It only takes an online pledge and less than two minutes of your time.
We are competing to get into one of the top 10 spots and get a bonus $10,000! Currently we are in 80th place with 724 Pledges and 19,000 pounds pledged. The leading ten cities have between 2200 and 4100 pledges.
I know we can do this in the same manner Hawaii got the 50,000 books last year and Social Media is the way to get it done.
Below and the first attachment are templates with draft copy for tweets, blogs and facebook. I hope Foodbank supporters will use the copy or customize the copy to encourage others to pledge at pfpchallenge.com.
I appreciate your help and support!
Facebook – Option #1
First, we’d like you to know we’re not asking you for a donation. But right now, in the next 10 minutes, there is an easy and quick way you can help Hawaii Foodbank, a member of the Feeding America network, assist individuals, families and children struggling with hunger right here in the islands.
We are joining Feeding America’s Pound for Pound Challenge – a proven, effective program supported by NBC’s The Biggest Loser, General Mills, Subway, 24 Hour Fitness and Walgreens – in its second year of helping America “Lose Nationally, Feed Locally.” The program helps people gain support in their effort to lose weight as they, in turn, help local food banks like ours raise funds to provide food assistance to those in need.
All weʻre asking is that you visit www.pfpchallenge.com and join us in the Challenge. Your online pledge is all it takes to help feed island families in need.
How do I sign up to take the Challenge?
It’s easy. And the more people who sign up or pledge in our area, the more we can help fight hunger in our community. Now through June 30, 2010, simply sign up and pledge your weight loss goals. For every pound you pledge, General Mills and other partners will donate 14 cents to Feeding America with much of that donation coming directly to NIFB!!
Click on “Pledge Now”.
Enter your birth date.
Enter your zip code (choose Food Bank if more than one serves your community).
Enter your weight loss pledge.
Enter your registration information (name & email).
It’s that easy! We hope you’ll join us in show America that Hawaii is up to the Challenge!
Please email, tweet and Facebook everyone you know. By helping us get in the top 10 Food Banks, you are helping us get an extra $10,000!
Thank you and good luck with your personal goals!
Facebook – Option #2
I am joining Hawaii Foodbank, a member of the Feeding America network, and the Pound for Pound Challenge, in partnership with NBC’s The Biggest Loser and General Mills, to “Lose Nationally, Feed Locally”. The program helps people gain support in their effort to shed pounds as they, in turn, help local food banks like ours raise funds to assist individuals, families, and children struggling with hunger in our area. All I’m asking is that you visit www.pfpchallenge.com and team with me by signing up and becoming a Challenge participant.
Go to www.pfpchallenge.compledge your pounds in the Pound for Pound Challenge! For every pound you pledge to lose, General Mills will donate 14¢ to the Hawaii Foodbank!
Hawaii Foodbank Is Stepping Up To The Challenge!
Like every food bank across the country, Hawaii Foodbank, a member of the Feeding America network, is working harder every day to assist individuals and their families right here in the islands in these tough economic times. It’s a daily challenge, and we are always looking for new ways to meet it head on.
A proven fundraising program has partnered with NBCʻs The Biggest Loser, General Mills, Subway, 24 Hour Fitness and Walgreens to encourage people to “Lose Nationally, Feed Locally”. And the Foodbank needs your support to make our involvement a success!
Participating is easy and your impact can be huge.
Simply sign up and pledge your weight loss goals at www.pfpchallenge.com. For every pound you pledge, the Pound for Pound Challenge will donate 14 cents to Hawaii Foodbank. In addition, if you Tweet, Facebook and Blog this to everyone you know, you can propel the Hawaii Foodbank to one of the top 10 Food Banks that will get a $10,000 bonus. That’s 25,000 meals and you can make this happen. Sign-up at pfpchallenge.com and then pass it on, PLEASE!
It’s a great opportunity for our friends to do something good for themselves and do something good for our community.
To learn more about the Pound For Pound Challenge, you can visit the national website at pfpchallenge.com or e-mail firstname.lastname@example.org.