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Online Video For Business: Strut Your Stuff

Let’s discuss the data, technology, and humanity trends that make online video so powerful for business. This presentation was given at the Next Level Social Media Hawaii Conference in Honolulu, Hawaii on April 30, 2010. View the entire presentation here.

Here are the other speakers: Organized by Kelly Mitchell, aka @HawaiiRealty on Twitter and featuring Chris Pirillo, Geoff Livingston, Andrew Hyde, Aaron Brazell, and Jesse Stay.

I will be updating this post as I add more links and get the actual slide deck posted.

Companies who use social media are making more money.

Deep brand engagement correlates with financial performance. Results shared by the Altimeter Group.

Why Choose Video?

Recent data from the Interactive Advertising Bureau show a 37% growth in online ad spending on video from 2008 to 2009. Read the full 2009 online ad spending report here. In other words, follow the money.
The growth in video being watched online is outpacing other content consumption. Via Edison Research.

Many Choices for Online Video

Live Stream: via mobile phone or computer. Here is my live channel on Qik and here is Peter Liu’s, a new “Qikker” on Maui; all videos streamed via my iPhone. Here is a link to the local Hawaii chapter of Social Media Club’s live stream; we broadcast our monthly meetings.
Web Cam: direct from your computer. Here is a video from Dr. Mercola, with over 500K views.
Screencast/Slideshow: screen pictures, demos, photos assembled into movement
Here is the updated version of Erik Qualman’s Social Media Revolution (4 minutes, all stats!)
Episodic Internet TV: Edited, full production video, usually an ongoing series. Visit Beach Walks with Rox.
Sponsor Internet TV: conversion rates and brand affinity measures far outpace traditional marketing platforms
Contact Todd Cochrane, CEO of RawVoice to learn more about sponsoring internet video and connecting with pre-built audiences for your products and services.

Roles that Online Video Can Play

Education & Entertainment
Marketing & PR
Customer Service
HR & Recruiting
Change the World

View the entire presentation here.

Here are the videos I included in the presentation:
Kanoe Miller Dancing Hula at Sunset at Halekulani Hotel.

Kanoe MIller Dancing Hula at Halekulani Hotel.

David Jones v Microchip

Watch the original video from David Jones.
Watch the original video from Microchip.

Johnson & Johnson Shares Even the Bad News

Watch the original video.

Gary Vaynerchuk Says Stop Waiting

Watch the original video.

The US Navy’s Social Media Policy

Watch the original video.

Aloha,
roxanne-sig